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Why Choose Us

CENTRAL DAKOTA EYECARE was started by Jeffrey Rausch in 1980.

Dr. Rausch was raised on a farm north of Pierre. After attaining his BS at University of South Dakota and his OD at Illinois College of Optometry in Chicago he was ready to “come home”. Pierre seemed to have a need for another eye doctor so he opened his practice in a small store front location downtown.

Rapid growth of the practice allowed Dr. Rausch to join forces to build the current building in 1986. In 1989 another local student, Denette Eisnach decided it was also time to “come home”. After undergraduate at South Dakota State University and obtaining her Optometry degree from Pacific University near Portland, she decided four years of practice in Brookings was great, but just didn’t feel like home, so she decided to “come home” to Pierre and join Dr. Rausch at Central Dakota Eyecare.

In 2005 another Pierre native also felt the call to “come home”. Jill (Novotny) Hart had followed Dr. Rausch’s path of University of South Dakota and then Illinois College of Optometry. After practicing for four years in the Sioux Falls area, she too felt it was time to come home and give back. Although all three doctors knew it would be a bit crowded in their current location, some innovative scheduling made the addition of Dr. Hart work out great.

Most recently, another Pierre native, Nick Marso, also felt the urge to “come home” and give back to this great community. After obtaining his BS at University of Minnesota and his Optometry degree at Univeristy of Missouri – St. Louis, he joined Central Dakota Eyecare in the summer of 2016. Dr. Marso brings CDE lots of new energy. With the addition of Dr. Marso, we also remodeled and expanded our clinic in 2017!


Our goal at Central Dakota Eyecare is to provide the patients of central South Dakota the best eye care available.


CDE provides their patients outstanding medical eye care and has excellent relationships with ophthalmic surgeons and specialists as needed.


Not only does CDE have one of the best selections of eyewear and contact lenses in the state, CDE also takes immense pride in having state of the art equipment and an extremely well trained staff.


With our expanded clinic and hours, the doctors and staff at CDE welcome new patients.